Benefits of Restaurant Mobile App Development | SpringTimeSoftware

Restaurant mobile app development can help your business stand out and delight customers in the competitive restaurant industry. Mobile apps and digitization are transforming most industries, but restaurants, in particular, are realizing the business value of mobile app development. Restaurant apps can benefit everyone from owners, managers and delivery staff to customers.

The COVID-19 pandemic and the food restrictions that came with it helped spur investment in restaurant app development. Still, restaurant apps have been growing in popularity since mobile delivery apps proved to be such a hit with consumers. This post will explore common types of restaurant apps, the business benefits of developing custom restaurant apps, and the latest trends in restaurant app development.

Common Restaurant Apps

Before deciding whether developing a restaurant app for your business is the right choice, it's important to know what types of mobile apps are popular with diners. The most popular mobile applications in the restaurant industry are:

  • Order and Delivery
  • Loyalty Program
  • On-table payment

Order and Delivery

Mobile apps like UberEats and DoorDash changed the entire industry. Today, consumers are expected to order food through a mobile app and have it delivered at their place. The problem with online food ordering apps like UberEats is that they charge restaurants a fee that can hurt their bottom line. If restaurants try to pass too many of these charges on to their customers, they risk losing business because of the high prices.

Savvy restaurants are realizing that it is more beneficial for their business to abandon online delivery services in favor of their own mobile apps that allow users to order food and have it delivered. Selling food online represents a significant portion of new restaurant app growth as more businesses attempt to take advantage of consumer interest in mobile app ordering and opt out of prohibitive fees imposed by delivery apps.

Loyalty Program

Customer loyalty programs have long been an aspect of retail, but restaurants are also starting to see brand value in creating loyalty programs. A loyalty app allows your restaurant to offer regular customers deals and special promotions. Loyalty mobile apps benefit restaurants in a few key ways:
  • They encourage engagement with your brand.
  • They encourage customers to order more food from your restaurant.
  • They help in attracting new customers who want to take advantage of special offers.
  • They help restaurants gather detailed customer feedback and information to create new marketing campaigns and offer new promotions and specials.
Loyalty programs are a way to give back to your most valuable customers. Developing a mobile app to help customers and your business track rewards and purchases also creates a unique marketing channel that gives your business direct access to customers. Restaurants can use this direct marketing channel to obtain critical feedback and data to improve service, food and menu offerings.


On-Table Payment
The COVID-19 pandemic has been particularly hard on the restaurant industry. While things are starting to return to normalcy, many people are still wary of too much direct contact. On-table payment apps give customers the ability to pay for their food and drink without having to wait for a server to fetch the check. Waiting for the server to return to your table after a meal can be annoying for customers who want to leave. On-table payment apps allow customers to skip the wait and go on with their day.

On-table payment apps can also be used to place orders. Restaurants can benefit by allowing customers to send tickets to the kitchen directly from the mobile app. With this type of restaurant app, servers can spend more time focusing on providing top-notch customer service without worrying about taking orders or taking out checks.

Benefits of Restaurant Mobile App Development

The app development process is time-consuming, requires an efficient project management team, and demands financial investment, but having a custom restaurant app can have significant benefits for your business, including:
  • Better customer experience
  • Greater brand recognition and loyalty
  • Seamless payment processing
  • Clear customer feedback

Trends in Restaurant Mobile App Development

The COVID-19 pandemic has driven consumer demand for mobile food ordering and delivery. The consumer propensity to use mobile apps to find restaurants, order food, check menus and make payments will only continue to grow. Another important trend in restaurant app development is to incorporate the latest technological advancements such as Artificial Intelligence, Big Data, Blockchain and 5G.

The eCommerce industry has already started using these technologies to improve the customer experience by providing a more personalized, unique experience. Using the latest technologies in your mobile app will give your restaurant a fresh start over your competition. Soon these technologies will be widely used in restaurant app development, now is the time to be a first-mover.

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